Then by the early 90s, they began to hollow it all out where you could keep a cheeseburger on a shelf for months and it wouldn't look much different. Then they started removing the amount of actual beef used. And most of the chicken is just like a paste that they form into nuggets or patties.
By 2000s, it was so cheap for them to produce "burgers" that they were able to have sales where you could get a regular cheeseburger for like 30 cents. The dollar menu all looked like it did a decade earlier, it's just that all of these ingredients were replaced to save on cost.
By 2005 or so, the cost began increasing and far outpaced any gain in income.
This happened for a while where today they want to sell you a combo meal for something like $15 in some places, and most of that food is basically just look like food and not even the real thing, despite being priced against places that just take bread, beef and cheese and cook it like you're supposed to.
The whole thing is a scam and McDonald's is a terrible company.
Maybe have the President work the fryer again and see if it boosts sales?
This is from January this year: “McDonald's has missed a key sales target, partly due to customers boycotting the firm for its perceived support of Israel. The fast food chain reported its first quarterly sales miss in nearly four years due to weak growth in its international business division.”
https://www.bbc.com/news/business-68209085
These global corporations probably arrogantly ignored the impact of young people especially ceasing and boycotting any future support. Sure maybe this isn’t you and your friends, but whole families and friendship groups across most counties have hard stopped visiting McDonalds regardless of the time of day or the latest burger specials. FAFO.
It may not be obvious to those inside the US, but the rest of the world aren’t feeling any motivation to get behind all American brands right now.
Anecdote time:
I'm not a fan of McDonald's food, but one thing I once could count on from McDonald's was pretty much the same quality store to store. And as far as fast food went the employees seemed happy an motivated (as much as they can at a fast food place and noticeably more than other fast food places). That's not the case anymore.
Quality store to store and even the same store at different times now varies wildly in my experience and near me there are several "bad stores" where it's pretty clear nobody (employees) is happy and straight up not trying.
Not passing judgment on employees here (it's up to the company to do their thing to keep quality up), but either way McDnonald's to me just isn't reliable.
https://seekingalpha.com/article/4119246-the-big-mac-index-m...